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Nilofer Merchant
SocialEra
Authors@Google: Nilofer Merchant on #SocialEra

The era of social technologies provides seemingly endless opportunity, both  for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but  how do you really capitalize on that?
In 11 Rules for Creating Value in the Social Era, the newest in
Harvard Business Review’s line of digital books (HBR Singles), social strategist and insightful blogger Nilofer Merchant argues that “social” is much more than “media.”  Smart companies are letting social become the backbone of their  business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don’t operate like the powerful “800-pound
gorillas” of yesteryear—but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition.

This quick-read offers new rules for creating value, leading, and innovating  in our rapidly changing world. These social era rules are both provocative and  grounded in reality—they cover thorny challenges like forsaking hierarchy and  control for collaboration; getting the most out of all talent; allowing  your customers to become co-creators in your organization; inspiring employees  through purpose in a world where money alone no longer wields power; and
soliciting community investment in an idea so that it can take hold and
grow.

The Industrial Era and the Information Age are over and their governing rule  are passé. Leading in the Social Era requires a rethink and reimagination of what can be. Read 11 Rules for Creating Value in the Social Era to be ready to meet the challenges of this new age and thrive.


Buy it here: 11 Rules for Creating Value in the Social Era


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