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Digital Travel Six-part series of Live Events 2015
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1. Your Business. Todays Visitor
3. Managing Your Online Reputation
This seminar is aimed at helping established businesses understand the importance of ‘reputation’ online. It will introduce them to the importance of opinions, recommendations and reviews and provide practical tips on how to shape these to perform better as a business. Exploring the core aspects of online reputation management, this seminar will show businesses how to get the most out of review sites, work with key individuals influencing their business and how to collaborate with bloggers to tell great stories which inspire others. |
2. Marketing Your Business
Brought to you by the European Commission's DG Growth, this seminar gives a practical guide to marketing your tourism business. Whether an attraction, hotel, tour operator or even a destination, the seminar serves to run through key marketing basics. It will explain the ‘visitor buying cycle’, with a particular focus on digital media and how technology is shaping and informing travel decisions, how a visitor comes to discover a place in the initial ‘dreaming’ phase, to deciding, booking, experiencing and sharing their experience with peers. This strategic approach shows the many opportunities at each stage and importantly, how businesses should harness knowledge of their business and customers to succeed. 4. Importance of Content
This seminar will explain the importance of content in tourism marketing and how to plan for, publish and disseminate great content to promote any business. |
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5. Succeeding in Social
This seminar aims to provide a ‘crash course’ in social media. Most businesses are aware of the importance of social media but many struggle to get to grips with even the basics. We will cut through the hot air and provide sound advice on how to effectively decide on and manage social media networks. |
6. Thinking Mobile
This seminar introduces the topic of mobile and explains how mobile is already a part of and will increasingly dominate every aspect of travel. As something that businesses need to be aware of, the learnings will help them understand the changes taking place and help them prepare for it. |
